Data with roots,
growth you can measure.
I’m Michał Radtke, a GA4 & SEO specialist for lead-generation websites and smaller online stores with no in-house analyst. If your GA4 numbers don’t match your leads or sales — or your cookie banner doesn’t really block tracking — I fix it, working directly with you, no agency layers.
If any of this rings true, we should talk
These are the situations I get called in for most. Recognise one? It usually just means your data isn’t giving you the full picture yet — not that anything’s wrong with how you’re running things.
Your numbers don’t add up
GA4 says one thing, your sales say another — so you can’t trust the data enough to act on it.
Organic traffic has stalled
Rankings and visits have plateaued or slipped, and it’s not clear which fix actually moves the needle.
You don’t know why people leave
Visitors come but don’t convert, and nothing in your setup tells you where they drop off — or why.
The people who choose SquirrelMetrics
I work best with small business owners, shops and growing brands who want to understand their numbers and grow deliberately — not chase vanity metrics.
Small business owners
Owners who wear every hat and need marketing spend they can actually account for.
Online stores & e-commerce
Shops that need clean tracking from first click to checkout — so you know which channel is actually paying for itself.
Local & service businesses
Turning local searches into booked jobs, calls, and enquiries you can trace back to a source.
Growing brands & startups
Teams scaling traffic who are done guessing and ready to grow on evidence.
Can you trust your GA4?
Six quick questions. You’ll see which problems are most likely hiding in your numbers.
Does GA4 revenue match the orders in your shop, within a few percent?
Find the right fit
Start with a €250 audit. Add monthly help only if you need it.
One-off projects
GA4 Audit
Already have GA4? I check your existing setup and send a written report of what’s broken and what to fix first.
Consent Mode v2 Setup
Consent Mode v2 broken or missing? Your cookie banner connected to Consent Mode v2, with GA4 and ad tags respecting each visitor’s choice.
Monthly plans
Analytics Foundation
For smaller sites that need numbers they can finally trust.
- Monthly data review & account health check
- Direct access to me when something looks off
- Monthly report with recommendations
Growth & Optimisation
For sites ready to act on their data, not just look at it.
- Everything in Foundation
- Advanced events & micro-conversions
- User-journey analysis: where visitors give up
- 1-hour video consultation / month
You hire me — not a junior, not a queue.
I’m an IT and digital-marketing specialist who combines hands-on SEO and web analytics with a software-QA background. That dual lens lets me implement and configure your measurement tools, audit a site end-to-end, and do the optimisation work myself — so every euro you spend on marketing is measurable, and you get a clear answer to why users aren’t converting.
- Engineering degree (BEng) in Computer Science & Data Analysis — Collegium Da Vinci
- 3+ years as GA4 & web-analytics specialist
- GA4, Google Tag Manager & Looker Studio
- Ahrefs, Senuto, Screaming Frog & Search Console
- ISTQB Certified Tester — Foundation Level
- Remote — Norway & the EU · invoicing in NOK & EUR
Notes from the work
Practical posts on GA4, SEO and measurement — grounded in real client work.
Book a call, or start in writing
Both are free. No pitch, just a straight look at where your data or search visibility is losing you results.
I’ll look at your site and reply in writing with the 2–3 biggest issues I see, within 1 business day, Monday–Friday.