Three ways to work together
You don’t need to know what GA4 stands for to know if this page is for you. Whatever “growth” means for your business right now — trusting your numbers, acting on them, or turning search traffic into customers — there’s a plan built around that, not around jargon.
Answer one question
Do you just need to trust your numbers?
Is your tracking already working, but you want to act on what it shows?
Do you want more traffic, not just better numbers?
Still unsure? That’s exactly what the free call is for — no pitch, just a look at where you’re at.
Analytics Foundation
For smaller sites that need numbers they can finally trust.
Whether you already have GA4 installed and aren’t sure it’s tracking correctly, or you’re starting from zero — this is where clean, trustworthy data begins.
Who this is for
- You’re not sure your GA4 numbers are actually correct
- You’ve never had anyone check your tracking since it was installed
- You want peace of mind without a big monthly commitment
Who this isn’t for
- You already trust your data and want to act on it — see Growth & Optimisation
- You need help turning traffic itself into more leads — see Data-Driven SEO
Two ways to start:
One-time: pick the scope that fits
Already have GA4?
Fixed price. We check your existing setup against everything below, flag what’s broken or missing, and hand you a clear written report of what to fix and why it matters.
- Audit & Findings
- Report & Walkthrough
Starting from scratch (standard website)?
A complete measurement setup, built from zero. Final price confirmed after a quick scoping call — most standard sites (no online store) fall in this range.
- Audit & Planning
- Configuration
- GTM Implementation
- Reporting & Testing
- Training
Starting from scratch (online store / ecommerce)?
Ecommerce tracking (product views, cart, checkout, purchase funnels) varies too much by platform and catalogue size for a flat price. Book a free call and I’ll scope it properly before you commit to anything.
Foundation Plan — monthly
Everything above, plus we keep watching. Monthly health checks catch tracking breaks before they cost you a month of bad data.
What’s included
Monthly data review & account health check
We review your GA4 account every month, catching tracking gaps, duplicate events, and broken tags early — so you never make a decision on quietly-wrong numbers.
Basic technical support
Direct access to me when something looks off — no ticket queues, no agency hand-offs — so small issues get fixed in days, not weeks.
Monthly report with recommendations
A plain-language summary of what your numbers mean and what to do next — no dashboards to decode yourself — so you walk away with decisions, not just data.
Growth & Optimisation
For sites ready to act on their data, not just look at it.
If your tracking is solid but you still don’t know why people leave without buying, booking, or signing up — this is where that gets answered.
Who this is for
- Your GA4 is already set up (by you or by us) and reasonably trustworthy
- You get traffic, but conversion is inconsistent or unclear
- You want a monthly working session, not just a report to read alone
Who this isn’t for
- You still aren’t sure your basic numbers are accurate — start with Foundation first
- Your main goal is more organic traffic, not better conversion from what you already get — see Data-Driven SEO
What’s included
Everything in Foundation
Advanced events & micro-conversions
We track the small actions before the sale — add-to-cart, video plays, form starts — so you can see exactly where interest is building or stalling, meaning you know which pages or campaigns actually deserve more budget.
User-journey analysis
We map the real path visitors take through your site, revealing the exact step where people give up, so you can fix the one thing that’s actually costing you customers, instead of guessing.
1-hour video consultation / month
A monthly working call, not just a static report — we look at the numbers together and decide next steps live, so insight turns into action the same day, not weeks later.
Data-Driven SEO
Analytics and SEO under one roof.
For businesses where the real goal isn’t just better numbers — it’s more of the right people finding you in the first place, backed by evidence of what actually works.
Who this is for
- You want organic traffic growth, not just paid or referral traffic
- You want SEO decisions backed by your actual GA4 behaviour data, not guesswork or generic checklists
- You’re ready for a broader, ongoing engagement across tracking, content, and site experience
Who this isn’t for
- You just need clean, trustworthy tracking for now — start with Foundation
- You’re not yet ready for a broader monthly engagement — Growth & Optimisation may be the better starting point
What’s included
Everything in Growth
Full SEO audit & rank monitoring
We audit your site’s technical and content SEO health, then track your rankings over time, so you always know whether your visibility is improving, not just hoping it is.
Content-gap analysis
We compare what your audience is searching for against what your site actually covers, so new content is built to fill real demand — meaning less guessing about “what should we write about next.”
UX optimisation from GA4 data
We use real visitor behaviour, not assumptions, to guide layout and page changes, so your site improves based on evidence, meaning fewer redesigns based on opinion alone.
Quick answers
Do I need to already have GA4 set up?
No. About half the people I work with are starting from scratch, and half already have GA4 but aren’t sure it’s accurate. Either way, we start with a check of where you actually stand.
Is there a contract, or can I cancel anytime?
The monthly plans run month-to-month — no long lock-in contract. If you’d rather not commit to anything recurring yet, the one-time Setup & Audit under Foundation is built exactly for that: fixed scope, fixed price, no ongoing commitment.
What if I’m still not sure which plan fits?
That’s what the free call is for. It works the same way whether you end up on Foundation, Growth, or SEO — we talk through where you’re at, and I’ll tell you honestly which plan (or none yet) makes sense. No pressure to book more than you need.
My site is small — is this overkill?
Usually not. Foundation exists specifically for smaller sites, and the one-time audit is often the right starting point if you just want a clear picture before committing to anything ongoing.
What happens after I book the call?
20 minutes, no pitch. We talk through what’s not working, I tell you what I see, and if it makes sense to work together, I’ll recommend the plan that fits — not the most expensive one.